Small Business Startup Cost Guide Glossary
Definitions tied to the practical model on the homepage.
| Term | Applied meaning |
|---|---|
| Runway | Months a business can operate before cash runs out. Example use: this term should appear near the related formula or decision table, not as isolated filler. |
| Burn rate | Average monthly cash outflow. Example use: this term should appear near the related formula or decision table, not as isolated filler. |
| CAC | Customer acquisition cost, or spend needed to acquire one customer. Example use: this term should appear near the related formula or decision table, not as isolated filler. |
Internal linking rule
FAQ answers and guide steps should link users back to terms only when the term changes the decision, estimate or workflow.