Small Business Startup Cost Guide
Built for new founders separating launch spend from monthly burn. This page gives a concrete model, scenario examples and a disclosure-ready monetization area without real ad scripts.
Core model
Runway = cash remaining after launch spend ÷ monthly burn. First-year startup cost = one-time launch costs + 12 × recurring monthly costs.
This model is intentionally visible so users can challenge the assumptions instead of accepting a black-box recommendation.
Scenario examples
Local service launch
Use license, simple website, booking form, insurance and local search setup as the first budget line. Delay CRM automation until inquiries repeat.
Small ecommerce launch
Budget samples, packaging, platform fees, payment processing and a small creative testing budget. Keep SKU count narrow to protect cash.
Micro SaaS launch
Separate product hosting, email, analytics, support tool and founder runway. Paid acquisition should wait until activation and retention are measurable.
Benchmarks and fit
| Scenario | Planning range / fit | Decision note |
|---|---|---|
| Registration and basics | $100–$1,200 | Entity, license, bookkeeping setup and small legal tasks |
| Tools and website | $300–$5,000 | Depends on DIY vs agency and software stack |
| Initial marketing | $500–$10,000 | Test budget should be capped by measurable CAC goals |